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Commercials or Bathroom Breaks
July 18, 2006
The newly created CW network is introducing a novel way of showing commercials. The goal: Make them more interesting than the television show.
So this fall, look for mini-shows that are really adverts. For example, on CW a boy and girl are set up on a blind date. They buy ''fabulous'' cosmetics and ''brand new'' contact lenses, fall in love to the latest soon-to-be-released song, and the result is long commercial in disguise; replacing the usual 30 second spots.
Paul Morningstar, executive vice president of media sales for the CW says, “Why should consumers say at the commercial break, “I can go to the bathroom? Why shouldn't they say, 'I see something entertaining worth watching'?''
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