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Fall In To The Gap Again
July 18, 2006
Will the first television advertisements from retail chain, The Gap, in over a year stop our fingers from fast forwarding?
Or will they be exciting enough--like some of the earliest dance-only ads years ago--to make us watch?
Beginning July 20, the brand is introducing the first of three campaigns this year. First up is a denim ad with wriggling bodies getting into jeans.
The focus: denim.
Good luck, Gap. You'll need it. The "denim" market is crazy. And that's just us here at BBCancelled News talking. We wear whatever new cool brand we find on sale. If we can't imagine going back to The Gap for jeans, who will?
Nonetheless, we like the ads you've made in the past. We're glad you're ditching the celebrity spokesmodel plan.
We love Sarah Jessica Parker. But did you really think anyone believed she shopped at The Gap?
And Joss Stone: Who was that?
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